Consumers have always sought out advice from their friends and trusted networks when it comes to shopping.  In today's networked world, social media is becoming an integral part of that experience. An increasing number of sites that offer community advice and reviews are gaining traction. Feeling good (or bad) about a purchase has become a public experience.  Join us as we explore the intersection of social media and the shopping experience!

Panelists include:

Brooke Moreland, Co-Founder of Fashism (http://fashism.com) @AudraBrookie

Brooke Moreland is the founder of Fashism.com <http://Fashism.com> , a site that let’s users get instant crowdsourced feedback on their style and fashion purchases.

Aliza Freud, Founder and CEO of SheSpeaks (http://shespeaks.com) @SheSpeaking

Aliza Freud, a recognized expert on marketing and women’s insights, is the Founder and Chief Executive Officer of SheSpeaks, Inc. (www.shespeaks.com).  SheSpeaks creates and operates consumer communities for brands that drive insights and brand advocacy.  

Following more than a decade in corporate, global brand management, Ms. Freud is acutely aware that in this era of increasing consumer control over media, marketers need to be smarter about winning consumers’ attention and about integrating rapidly-evolving social networking tactics into the marketing mix.  She was inspired to create SheSpeaks in 2007, based on the principle that women would thrive in a dedicated online community where they could gather, connect with others and see the power of their voices in action.  Since then, SheSpeaks has worked with leading brands, including Pepsi, P&G, Garnier, Heinz, Food Network, Philips, AOL and more, to launch, evaluate and generate buzz about their products and services among target audiences.

David Reinke, CEO and founder of StyleHop Corp (http://stylehop.com/enterprise) @DavidReinke

David Reinke is a versatile general manager with over fifteen years experience in brand marketing, sales and operations within the consumer products and apparel industries.  Currently, David is the CEO and founder of StyleHop, an innovative company that leverages social networking and specifically fashion enthusiasts to help retail apparel companies make better style-level inventory investments.  Prior to founding StyleHop, he spent five years at Liz Claiborne. He was hired by the CEO after completing his MBA and accelerated through roles in operations, production, strategy, sales and planning. His last job at Liz was Vice President of DKNY Jeans where he managed a $70mm budget authorizing and negotiating all trade spending.  While completing his MBA at Harvard, David was the President of the Retail & Apparel Club.  Before business school David worked at Procter & Gamble in sales and brand management.

Charlotte Kim, CEO/Founder of CovetedList.com (http://covetedlist.com) @CKNY01 @CovetedList

Charlotte has 15 years of technology and leadership experience in mobile and enterprise data solution companies like ATTWS, Siebel Systems, Good Technology and Rapt. As a consultant she has helped dozens of Web 2.0 companies define strategy, build team structure and pinpoint key hires. Her most recent experience was starting her own company Zimu, Inc., where she authored a provisional patent for a semantic search platform, now part of a large global data management company where it has become a key technology for their Internet strategies. Charlotte earned her MBA from HBS where she was a Kauffman Fellow, her BA from Harvard College and is a professionally trained executive coach through The Coaches Training Institute.

Moderated by Stephanie Agresta, EVP, Global Director Digital Strategy and Social Media at Porter Novelli (http://porternovelli.com) @StephAgresta

Stephanie Agresta has been a force in the online marketing industry for nearly 15 years. An expert in social media, affiliate program management and Web 2.0 strategies, her mission is to connect people, ideas, products and services using digital technology in new and inventive ways. Stephanie has been instrumental in developing innovative digital media strategies for Fortune 500 brands including Microsoft, Windows Mobile and PepsiCo. Stephanie started her career with iVillage, a women-focused Web destination and one of the first sites to build community online. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder. With Commerce360, a search marketing firm funded by First Round Capital, she launched an affiliate marketing division and served on a management team alongside nationally recognized technology executives. Stephanie comes to Porter Novelli after five years of developing her successful personal consultancy, forging partnerships with digital thought leaders and emerging technology companies. Representing the best of both worlds, she is known for combining innovation and insight with the accountability, focus and superior execution that Fortune 100 brands demand. Stephanie holds a master’s degree in public affairs from the University of Minnesota and a bachelor’s from Luther College. She blogs at internetgeekgirl.com and affiliate-karma.com/blog, and she tweets @stephagresta.